There is a difference between the usual direct marketing and interactive marketing. The interactive is able to react to the way potential customers respond to previous ads. It typically has two to twelve times more more impact. The atlanta interactive marketing is trigger based and proven to be lucrative.
This new concept can be referred to as trigger based or event driven. Both allow the advertiser to react directly to a potential customers response when he reads it. He can respond quickly.
Ordinarily, if a potential customer asks about something that is advertised, it elicits a direct response from you, the advertiser. Your response is trying to stop them from shopping at another site. You do not want them to leave your site.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Amazon shows us one example of this tactic. They use the past behavior of a visitor. After collecting data on the books customers have purchased, they send out follow up emails. New books are offered to those most likely to buy them.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
There are a few drawbacks to using these tactics. The sales campaign has to be run by someone who is good at planning and carrying it out. They use information in databanks to target the right customers. If the product offered is not appropriate they may not open the email. It can be annoying to receive too many unwanted emails.
It can be annoying to be flooded with ads. It may even be viewed as a form of online stalking. The recipient may think she should have time to wear the two pair she bought before ordering more new ones.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
This new concept can be referred to as trigger based or event driven. Both allow the advertiser to react directly to a potential customers response when he reads it. He can respond quickly.
Ordinarily, if a potential customer asks about something that is advertised, it elicits a direct response from you, the advertiser. Your response is trying to stop them from shopping at another site. You do not want them to leave your site.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Amazon shows us one example of this tactic. They use the past behavior of a visitor. After collecting data on the books customers have purchased, they send out follow up emails. New books are offered to those most likely to buy them.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
There are a few drawbacks to using these tactics. The sales campaign has to be run by someone who is good at planning and carrying it out. They use information in databanks to target the right customers. If the product offered is not appropriate they may not open the email. It can be annoying to receive too many unwanted emails.
It can be annoying to be flooded with ads. It may even be viewed as a form of online stalking. The recipient may think she should have time to wear the two pair she bought before ordering more new ones.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta guaranteed SEO services he suggests you click here for more information.
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