jeudi 5 janvier 2017

Convert Likes To Leads With These Facebook Marketing Tips

By Brian Hepburn


There are so many opportunities to communicate on Facebook and communicating with your business's audience is one of them. Facebook is growing because people like to communicate with others and stay in the know about daily activities. Use this to your advantage so that you can utilize Facebook to offer your public many things.

Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.

Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It's much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you've got great videos to share, you can see your posts get a lot more likes!

Facebook's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.

A Facebook advertisement can be a good investment. Your ad can be customized so that people in a specific age group or gender can see it. You will also be able to set up a budget so you can advertise only as much as you'd like to. There isn't a commitment, either. Your ad can be taken down at any time.

By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Facebook. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.

Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don't be afraid to tweet it a few times over the course of the week to help the content gain some traction.

Consider buying some Facebook ads. You can alter your ad to your customer base to maximize profit. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.

Use Facebook to show your expertise your field. You can do much on Facebook to become a leader in a niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. That is going to expose your brand to new and potential customers, which can only make you more popular.

Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.

It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.




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