Under-Performing Dental Office

By Joseph Wandlebury


Whole books can and have been written about work-life balance and retirement planning for dentists, it is clear dentists are not immune to these struggles. Owning your own practice can be a real challenge, and may be proving more difficult and time consuming than you imagined when you first opened your doors. You undoubtedly have your own, unique reasons for starting your own practice, but at the end of the day, it comes down to the fact that you wanted to help people. You have a passion for what you do, and you're good at it. What you don't want to do is get mired in the day to day details that pull you away from the practice of dentistry, but that's where it gets tricky. It is those day to day details that cry the loudest for attention, and it is all too easy to get sucked into dealing with them, which leads to longer hours, less time at home, and no time at all for long term strategic planning or retirement planning for dentists.

While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?

Let's start with getting the message out. This is the nuts and bolts of the work of marketing. Here, the thing of primary importance is understanding your demographic. Who do you want to attract as a customer? If you're going to focus on attracting retirees, then your marketing approach is going to be markedly different than if you are targeting young professionals. This is a decision you need to make, because you're going to face resource constraints. You simply don't have the money to market effectively to every demographic group in the region you serve, unless you're in an extremely small town, in which case, you're likely to be the only dentist in town, which will change your approach yet again.

Work-Life Balance: Dr. Schuster has devised a mechanism he calls "The Balancing Wheel" which is designed to be a quick, easy, painless way to restore work-life balance to your world. No, it's not a magic cure-all that will make long hours vanish, but it is a practical set of guidelines that will help you get an out of control work life under control and give you some much needed breathing room.

Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.

Strategic Planning: One of the major things that can complicate your life in a hurry is if you forget to plan for the tax and insurance bill you're inevitably going to have to pay. Unfortunately, an alarming percentage of new practice owners get caught off guard by these expenses, then have to spend long hours and time away from doing what they love as they scramble to fix what should have been a completely avoidable problem. Dr. Schuster's course will give you everything you need to eliminate this as a concern for you and your practice.




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