How To Design An Effective Medical Tourism Business Model

By Ines Flores


With treatment procedures becoming more expensive by the day, people are looking for viable alternatives. This makes the medical tourism business model a reasonable way of providing the alternative and something more. It brings together tour operators and medics with the aim of offering a package that meets both needs. The agency locates the best health facility and adds a vacation during the trip.

With the rise in the number of medi-tourists globally, the sector is headed for exponential growth. Apart from treatment, there are options for fly-procedure offers by airlines. The foundation of any model is to identify your area of specialization. This requires extensive research including what the market in your region is offering. Seek to make your package cheaper and more convenient.

Experts in entrepreneurship advise start-ups to specialize. This trend can be seen even in nations where they are marketing a particular industry or sector. In medicine, for example, India is known for heart operations while Hungary and Philippines are known for dentistry. Turkey is picking up as an eye surgery destination with Spain specializing in neurosurgery. Identify where you want to take your tourists and if the demand can sustain the agency.

Successful medical tours must involve health practitioners. You are required to establish a network of doctors locally and abroad who will support your venture. Learn the rules of handling patients within the country and in your destination to avoid conflict with the law. These regulations guide your logistical plans.

Though there are no defined licenses for medi-tourism agencies, it remains a business that must operate with valid permits. There are requirements by federal, state and municipal authorities that must be met. Accreditation and certification give credibility to your agency. This makes your operations professional and gives you an upper hand in the face of competition.

The competitiveness of your business model will determine your success. When developing your package, bear in mind what your competition is offering. Do not compromise standards and quality especially on accommodation and travel in an effort to offer a cheaper package. Satisfied customers will bring you more clients and return business.

The commissions are distributed across the various stake holders who will be handling the tourists. The stakeholders include hotels, spas, resorts and travel firms. What comes from the medical procedures is as low as twenty percent. Do not expect to make huge profits within the first trip. It takes time for the business to pick and begin to deliver returns.

It is very dangerous to neglect the tourism promise you made to your client. Organize to have them visit exciting destinations along the way depending on their health condition. The entire trip must offer double benefits to your clients.

As an agency, it is your responsibility to ensure that the visas, passports and other travel documents are in order. Recommend the best restaurants, sites and activities and allow them to choose. Make known all the travel advisories issued by state departments and explain how they affect the trip. It pays to offer variety and build relationships because you will never be disappointed.




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