The New York City Corporate Event: How To Plan It All

By Sara Reighard


When planning a corporate event, you are given a great opportunity to showcase your skills as a party and event planner. Often, though, these company occasions can end up being a bit tired and dull. If you truly want to dazzle potential clients at a product launch or inspire employees attending a company seminar, here are a few helpful tips.

1. Select A Killer Location

Too often we host events in dull places, such as a hotel conference center or even in our own office. It's hard to get excited about a dull venue, and you can really increase enthusiasm by simply selecting a cool location. A New York City loft apartment can be an excellent option. A loft will include plenty of space for your event and also provide a chic, relaxing backdrop that will keep your employees or clients happy.

If you are searching for a Manhattan venue, consider contacting the team at Home Studios, Inc. They offer two spacious lofts with full kitchens, wireless internet, a dedicated land line and tons of space. The lofts, depending on which one you select and your event type, can accommodate anywhere from 100 guests up to 175. The larger loft includes two kitchens, a dressing room and a production office, while the smaller one has a greenroom and an additional office space for client meetings. Both lofts can be accessed by passenger and freight elevators so you will have no trouble bringing in any equipment or furnishings you might need.

2. Provide Great Food & Drink

While the timing of your event has a direct effect on the food and beverages you provide, the quality of these items should be a high priority. A breakfast event should be more than a box of muffins or donuts, and a lunch event should move beyond a typical boxed sandwich lunch. Think about buffets filled with freshly made food, perhaps even with a special theme or specific cuisine.

3. Focus On A Clear Message

Some events have a pretty simple message. After all, if you are hosting a holiday party for employees, you just want everyone to have a fun time in a stress-free, social environment. But for a product launch or a corporate seminar, you really want to decide on a single, clear message and focus your presentation around it. You can dazzle guests with a great location and delicious food, but your message should be clear and well-organized. Create a great presentation and provide additional, well-organized information for people to take home from the event.

4. Entertain Your Party Guests

Even if you work together every day, the environment of a staff party is a bit different. You may even be throwing people from different departments together, and everyone might be a bit reluctant to mix and mingle. Providing entertainment options can warm everyone up and get them socializing. There are plenty of fun party games to consider, as well as options such as karaoke or even an impromptu talent show if you have a boisterous, creative staff. Other options might include offering a wine tasting or a Japanese tea ceremony. You could also have guests come in period costumes, such as for a 1960s or 1970s-themed event. Be sure to ask your co-workers, as they might come up with some fun ideas, too.




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